Media company “VisioMedia”
VisioMedia operates in the media industry, where evolving content consumption patterns require agile solutions. Previous financial tools lacked the speed and accuracy needed for project planning and efficiency estimation. To help VisioMedia adapt to these changes, we implemented interactive dashboards and financial models. These tools enabled us to promptly monitor financial indicators and plan media project launches in response to audience behavior.
About project
VisioMedia
VisioMedia is a new media company that faced challenges due to outdated financial methods. Despite its growth and impressive projects, financial management was not efficient. We assisted the company in updating its financial processes and implementing modern tools, enabling them to stay competitive in any situation.
Tasks
VisioMedia lacked a clear system for analyzing financial indicators, which complicated project management and hindered timely responses to market changes. Our goal was to create a solution that would enable them to make well-timed decisions.
Process
We created custom dashboards that provide real-time access to all key financial data. The implemented financial models serve as a compass for planning, adapting, and assessing project efficiency.
Results
Developed financial models for each content platform, including YouTube, Telegram, and the company website.
Identified unprofitable YouTube projects through predicting on content-hosting platforms.
Created custom dashboards for monitoring key indicators.
With these new financial tools, VisioMedia increased project profitability and optimized expense management. They now have full control of their finances and are prepared to handle any future challenges.
Client Feedback
Olena Romanenko
Chief Operating Officer, VisioMedia
“Working in media always brings new challenges, and it can be difficult to keep up with constant changes. I was pleasantly surprised that SSP was already familiar with the processes and quickly provided a smart solution. The dashboards are invaluable for planning and control. Thank you for saving the money and probably hundreds of hours of my time. This is one of those cases where the results significantly exceeded expectations.”
